User Experience · Prototyping · Art Direction · Visual Design
The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Cancer.org (the main site) was in need of a fresh and modern look that could accommodate the new AEM (Adobe Experience Manager) content system/platform.
As a Senior UX Art Director, I am continually updating the user experience of the site to make it a better tool for patients, caregivers, and the organization. These enhancements have led to an increase in donations through the site by $275K per month, an increase in traffic from 7M to 10M users per month, and an increase in the average time spent on pages.