ACS FUNdraising App

Art Direction · Visual Design · Prototyping · Digital Badge Design

Project Overview


In 2015, The American Cancer Society had three seperate fundraising apps all managed by different vendors. The three seperate apps made the process to register, find an event, join an event, create a team, join a team, and donate disjointed and a hinderance to increasing revenue. The goal for the 2016 FUNdraising App was to roll all three apps into one and to give patients, caregivers, staff and volunteers a better experience and an easier opportunity to receive donations.

My Contributions


I led the visual design effort for creating a more cohesive and unified ACS FUNdraising App. The results for this project were outstanding. During the 2016 Relay season, $9.1 million in donation dollars raised - up from $5 million in 2015. 1+ million sessions, 96 thousand app downloads, 70 thousand users, and the American Cancer Society won the 2016 Atlanta Mobile Marketing Organization Award for Best Public Service | Non Profit product/application.

Hero image - screenshot of American Cancer Society FUNdraising App

Selected Log In and Registration Flow Screens


Image of Log In screen
Image of Existing Profile screen
Image of Registration screen
Image of Select Even screen

Selected Relay For Life Screens - iOS


Image of Relay for Life Home screen
Image of Relay for Life Menu screen
Image of Relay for Life Edit Goal Amount modal screen
Image of Relay for Life Home screen with badge
Image of Relay for Life Badge modal screen
Image of Relay for Life Goal met screen

Selected Making Strides Against Breast Cancer Screens - Android


Image of Making Strides Team Home screen
Image of Making Strides Event Details screen
Image of Making Strides Donation screen
Image of Making Strides Donation List screen
Image of Making Strides Personal Page screen
Image of Making Strides Personal Page Edit screen